Social Media Poised To Become A Stronger Force For Innovation

Source: http://www.marketingcharts.com/wp/direct/social-media-poised-to-become-a-stronger-force-for-innovation-24879/ Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation activities, 57% now use social business for internal collaboration, but that number will reach 78% over the next 2 years. Similarly, while 58% […]